Senior Digital Marketing Manager

QuaverEd

July 2024 - Current

Key Accomplishments

• Increased average Facebook Ads click-through rate by 38% and reduced cost-per-click by 16%, maximizing ad impact within budget.

• Boosted engaged website visits by 36% and website interactions by 42% through targeted site improvements.

• Saved $62,000 on the yearly ad budget while increasing Google click-through rates by 125%, enhancing both efficiency and performance.

• Spearheaded new email marketing initiatives, generating over 7,000 leads from newsletters and downloadable content.

Digital Marketing Specialist

QuaverEd

Oct 2023 — Jul 2024

Key Accomplishments

• Improved Facebook ad performance by increasing click-through rates by 49.32% and reducing cost-per-click by 59.78%, saving the company $91,025 in ad costs over one year.

• Enhanced Google ad performance, reducing cost-per-click by 60% below the industry average and achieving a click-through rate 41% higher than average.

• Spearheaded accurate analytics tracking for product trials, accounting for nearly 14,000 conversions over 7 months.

Digital Marketing Assistant

QuaverEd

Nov 2022 — Oct 2023

Key Accomplishments

• Increased organic Google search click-through rates by 51% in

  one year, boosting visibility and user engagement.

• Developed a new ad approval process, streamlining campaign workflows and improving efficiency.

• Helped design the company Help Center website, enhancing user support and resource accessibility.

Digital Marketer and Designer

Freelance

Dec 2020 — Nov 2022

July 2016 — Sept 2018

Key Accomplishments

• Designed websites, logos, and graphics for various businesses such as gyms, bands, consultancies, and yacht companies.

• Boosted organic social media followers for diverse clients by as much as 40% within 4 months by implementing data-driven content and engagement tactics.

• Assisted in enhancing marketing effectiveness for million-dollar businesses through strategic communication and consultation with teams, leading to substantial business growth.

Owner

Enjoying Eden

Jan 2014 — Nov 2016

Key Accomplishments

• Grew a devoted social media following of over 5,000 people by engaging with target audience and producing diverse content across platforms.

• Managed a website, grew an email list, and promoted various successful speaking engagements across multiple states.