Larry Powell Builders
Project Details
Since 1979, Larry Powell Builders has been crafting quality homes in Middle Tennessee with a focus on beauty, functionality, and expert craftsmanship.
Our goal was to modernize their website for a fresh, updated look and to grow their social media following, showcasing new builds to attract prospective buyers.
Key performance indicators:
Follower growth
Brand awareness
“
Since Christian took over Larry Powell Builders’ social media and redesigned our website, our Google hits have gone up and our followers on both Facebook and Instagram have risen. We could not be happier. Thank you, Christian!
— Wayne Powell, Managing Partner at Larry Powell Builders
Creative Process
I started by transforming Larry Powell Builders’ website with a modern, minimalist design to emphasize quality and luxury. Collaborating closely with their team, I created a clean, inviting platform with intuitive navigation and a user-friendly layout. The new site aligned seamlessly with their brand identity, appealing directly to prospective homebuyers.
Next, I developed a cohesive Instagram strategy to highlight their craftsmanship with curated, aspirational content, effectively engaging a luxury audience.
Results
In five months, Instagram followers grew by 40.7%, and reach increased by 104.4%, amplifying Larry Powell Builders’ visibility on the platform. Additionally, Facebook page visits increased by 563.7%.
The website redesign strengthened their brand, providing a user-friendly experience that attracted more prospective buyers and showcased their craftsmanship.
